With Independence Day: Resurgence only a few short days away, Fox are sparing no expense with its marketing campaign.
One particularly odd piece of the promotional campaign comes from Japan, where the Unicorn Gundam mocha from the Gundam anime franchise replaces the Statue of Liberty in one of its posters, although it won't appear in the actual film.
So, why mix the two franchises in the poster, you ask? Well aside from the obvious monetary marketing reasons, Harutoshi Fukui, who wrote the original Gundam Unicorn novel, offered some further explanation:
"Our two works are connected like soul brothers by the theme of humanity's indomitable spirit pushing despair aside. The enemy this time may be reeeeally big, but humans won't lose! The Unicorn Gundam will help too! (In our hearts.)"
With Gundam being a gigantic franchise in Japan, using a character that Japanese audiences will be familiar with on the film’s poster seems like a wise decision to help sell the film in Japan. We’ll find out if it pays off when it lands there on 9 July 2016. It arrives in the US on June 24.
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About the Independence Day: Resurgence movie
Independence Day: Resurgence June 24th, 2016
After Independence Day redefined the event movie genre, the next epic chapter delivers global catastrophe on an unimaginable scale. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.
Directed by Roland Emmerich, Independence Day: Resurgence's release date is June 24th, 2016.
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