The #MadMax marketing campaign is cleverly using the Twitter social network platform to build hype for the forthcoming movie through fan participation; all fans have to do is use the hashtag #MadMax to increase its popularity and in return fans are rewarded with small action packed snippets from the movie released every day. This fresh and unique marketing campaign seems to be highly effective, so much so we expect the studio, Warner Bros., to utilise a similar campaign with its next big movie, next years Batman v Superman: Dawn of Justice. Heres the latest clip released thus far, entitled Chaos...
News
