Immortan Joe, played by Hugh Keayes-Byrne, is the masked leader of the 'War Boys' Gang. Formerly known as Colonel Joe Moore, Joe most likely fought in the wars that arose when the planets fuel dried up. A survivalist Joe created a savage outpost in the wastelands of the old world, ruling over those beneath him with a lack of empathy or compassion, killing any that would oppose or challenge him. To further instill fear in others Joe wears a death mask constructed from horses teeth, which seems to allow him to breathe. Keayes-Byrne, played the motorcycle gangleader Toe Cutter in the 1979 original.
The new trailer, above, gives us our first true look at Mad Max: Fury Roads villain, his fearsome home and a brief glimpse at the starting moments of the movie, showing how Max (Tom Hardy) and Furiosa (Theron) come to be pursued by Immortan Joe and his 'War Boys' gang.