Some digital marketing lessons from science fiction movies

Scified.com
News
Scified2022-12-29 12:06:36https://www.scified.com/articles/some-digital-marketing-lessons-from-science-fiction-movies-14.jpg
Scified
Written by Chris3,000 Reads0 Comments2022-12-29 12:06:36

 

Long brainstorming sessions and endless meetings with colleagues, even on platforms such as Zoom or Teams, may not be enough to give birth to the big ideas for communication campaigns, those big ideas that almost always manage to give a particular tone to digital marketing plans, infusing them with that touch of magic on which the final success of the campaign will also depend. 

 

Sometimes, in order to trigger these big ideas, small forcings are needed, concrete actions to be carried out voluntarily and consciously, so as to steer one's creativity in the right direction. These forcings, in some cases, can also have their roots in external elements, such as consulting some books, watching some documentaries or some specific films, belonging to a precise genre and capable of awakening certain emotions that other films would not be able to stimulate. 

 

The quality of work 

 

In some cases, working side by side with one's colleagues may prove to be counterproductive to the elaboration of a self-respecting communication plan, animated and fuelled by a single, great basic idea that is able to give a precise character and recognisability to the entire communication strategy

 

While sitting around a table, perhaps even with four, five or six people, everyone will inevitably try to express his or her own opinion, often overlapping the voices of others and creating a great deal of confusion. Under these conditions, thinking clearly becomes extremely difficult, even for the most capable and creative people. 

 

In those moments, our mind wanders desperately from one point to another, pausing at first to assess the tone of voice of that colleague, the presumption or arrogance of another, and above all to the fact that probably, if each of the colleagues had been alone, in a quiet room, they could have produced better results and ideas, and much more quickly. 

 

The companies that are really able to foster teamwork are very few, and in most cases their day-to-day operations are based on certain well-designed, well-researched and pre-tested working schemes, sometimes including the organisation of working sessions in different rooms, with very particular furniture and positioning of chairs, so as to focus from time to time on the creative or rational aspects of a certain campaign, and finally almost always leading to the generation of a high-level communication plan. 

 

The origin of big ideas 

 

The best ideas sometimes arise when we are on our own. One of the methods that could help marketers expand their horizons and tickle their creativity are marathons of science-fiction films, the viewing of which, in a way, could certainly help them familiarise themselves with creative mechanisms, with the structural features of screenplays, in short with all those elements that could be immensely useful to them in planning a social media marketing strategy, where the ability to think outside the box - together with a good dose of creativity - is of paramount importance for the success of the final plan. 

 

Add to this a bit of humour, such as can be seen in the 'Men in Black' film series, or even (but on a smaller scale) in the first two films of the 'Jurassic Park' series. The combination of creativity pushed to the extreme (as seen in science-fiction films) and the right dose of humour, light and always pleasant, is the same that could guarantee the success of any communication campaign, online or offline, giving a boost to the company's performance and projecting it towards a phase of new successes. 

 

Social media and network spaces, such as blogs, forums or websites, should be considered as happy laboratories for companies to experiment with new engagement strategies to capture the interest of potential customers. 

 

It is precisely for this reason that some of the top brands specialising in gambling have started to change the look of their online portals, making them more personalised, engaging and tailored to their users. 

 

Using creativity, these brands have created online platforms that offer an extremely wide choice of traditional casino games, free spins no-deposit casino and other equally exciting gaming experiences, always striving to ensure that each player enjoys a unique, personalised and rewarding gaming experience in every respect. Thanks to the inclusion of certain creative elements, such as special graphic or sound effects, these games are able to immerse any user in the magical atmosphere of online entertainment, giving them truly unforgettable moments. 

 

The best ideas can sometimes arise spontaneously even while you are sitting on your sofa at home, watching a science fiction film you had almost forgotten about.  

More Scified Editorials News & Articles

0 Comments
Add A Comment
Sign In Required
Sign in using your Scified Account to access this feature!
Email
Password
Visitor Comments
Latest Images
All Fandoms
Sci-Fi Movies All Fandoms
Alien & Predator Alien & Predator Fandom
Godzilla & Kaiju Godzilla & Kaiju Fandom
Jurassic Park / World Jurassic Park Fandom
Marvel & DC Marvel & DC Fandom
Star Wars Star Wars Fandom
Latest Features
Alien: Romulus Spoilers Updated 2024-08-18 08:33:57
Alien: Romulus Movie Trailers Updated 2024-07-18 11:51:15
Get Tickets for Alien: Romulus! Updated 2024-07-11 12:11:21
Everything we know about Alien: Romulus Updated 2024-06-15 10:35:44
Recently Active Forums
Godzilla
Godzilla Talk all things Godzilla, Pacific Rim, Gamera & more here
Prometheus
Prometheus Everything About Prometheus
Alien: Romulus
Alien: Romulus Discuss the new Fede Alvarez Alien movie here
Alien: Covenant
Alien: Covenant Discuss the Prometheus Sequel, Alien: Covenant
Hot Forum Topics
New Forum Topics
Highest Forum Ranks Unlocked
Chris
Chris » Atman
52% To Next Rank
Svanya
Svanya » 2K
87% To Next Rank
TheLazyFish
TheLazyFish » Respected
82% To Next Rank
Dark Nebula
Dark Nebula » Respected
79% To Next Rank
HICKS ( online again )
HICKS ( online again ) » Noob
16% To Next Rank
Latest Activity
Scified Community Stats
Scified hosts a network of online communities containing 405,673 posts by 48,193 members (8 are online now). The Godzilla Forum is the most recently active forum. The latest Forum topic added was: Definitive Books
VIPWhat are VIP?AdminModeratorSpecial TitleMember

Scified is an entertainment website and media network offering scoops and reporting on the most popular, upcoming science fiction movies, games and television. All content is property of Scified.com unless otherwise stated. Images and titles of content we promote, discuss, review or report are property of their respective owners. Scified is independantly owned and operated by a team of dedicated sci-fi movie fans, who strive to provide the best information and community experience for other like-minded sci-fi movie enthusiasts.

© 2024 Scified.com
Sign in
Use your Scified Account to sign in


Log in to view your personalized notifications across Scified!

Transport To Communities
Alien Hosted Community
Cloverfield Hosted Community
Godzilla Hosted Community
Jurassic World Hosted Community
Predator Hosted Community
Aliens vs. Predator Hosted Community
Latest Activity
Forums
Search Scified
Trending Articles
Information Resources
Blogs & Editorials
Featured Forum Discussions
Forums & Community
Sci-Fi Movies
Help & Info