The #MadMax marketing campaign is cleverly using the Twitter social network platform to build hype for the forthcoming movie through fan participation; all fans have to do is use the hashtag #MadMax to increase its popularity and in return fans are rewarded with small action packed snippets from the movie released every day. This fresh and unique marketing campaign seems to be highly effective, so much so we expect the studio, Warner Bros., to utilise a similar campaign with its next big movie, next years Batman v Superman: Dawn of Justice. Heres the latest clip released thus far, entitled Chaos...
Article Published:
2015-03-29 01:25:55
From director George Miller, originator of the post-apocalyptic genre and mastermind behind the legendary “Mad Max” franchise, comes “Mad Max: Fury Road,” a return to the world of the Road Warrior, Max Rockatansky.
Haunted by his turbulent past, Mad Max believes the best way to survive is to wander alone. Nevertheless, he becomes swept up with a group fleeing across the Wasteland in a War Rig driven by an elite Imperator, Furiosa. They are escaping a Citadel tyrannized by the Immortan Joe, from whom something irreplaceable has been taken. Enraged, the Warlord marshals all his gangs and pursues the rebels ruthlessly in the high-octane Road War that follows.
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